Bermello Ajamil & Partners (B&A) has named Lorraine M. Bragg, IIDA, RID, as a Senior Interior Designer in charge of hospitality projects. In this new role, Bragg will report to Willy A. Bermello, Principal and Chairman of the Board.
With over 45 years of diverse experience in all facets of interior design, Bragg has a wealth of expertise in executing hospitality, healthcare and corporate projects throughout Florida, Central America and the Caribbean. Bragg joins B&A from AECOM’s architecture and design practice, where she served as Head of the Interior Design Hospitality Department. In this position, Bragg built a successful studio and helped to procure numerous projects including franchise hotel and resort developments for brands such as Driftwood Hospitality, Marriott, Hilton, IHG, Oro Verde and Sands Resorts, among others.
“We have worked with Lorraine Bragg on a dozen hospitality projects. As a designer with a myriad of talents, she has been an integral part of the success in bringing what begins as a spark of an idea to the reality of a profitable property,” said Carlos J. Rodriguez, Executive Vice President of Driftwood Hospitality.
As a member of the International Interior Design Association (IIDA), Bragg’s stellar reputation within the architecture and hospitality industries speaks for itself. Among the countless design awards bestowed to Bragg throughout her career, select accolades include an IIDA Lifetime Achievement Award in 2015, as well as being named the 2012 IIDA Designer of the Year (South Florida Chapter). In honor of Bragg’s profound legacy, the IIDA South Florida Chapter renamed its yearly awards program to the Bragg Awards.
“Lorraine’s proven knowledge, leadership and experience as an interior designer makes her an invaluable asset to our firm,” said Willy A. Bermello.
As a Senior Interior Designer at B&A, Bragg will lead interior design projects from project procurement through contract negotiations, schematic design, design development, contract documents, contract administration and bidding/purchasing. Bragg, who has more than four decades of design experience, is a Registered Interior Designer in the State of Florida, as well as a member of the Network of Executive Women in Hospitality (NEWH).
Bragg attained her National Council for Interior Design Certification (NCIDQ) in 1980 and continues to work as a study coach with students studying for NCIDQ examinations. In addition, she currently serves on the Interior Design Department Advisory Boards for both Florida International University and Miami Dade College. Previously, Bragg was Head of the Interior Design Department for Heery International. She holds a Bachelor’s Degree in Interior Design from the University of Florida, Gainesville, FL.