BA has hired Juan C. Gimeno as Hospitality & Retail Design Director of the firm’s Orlando Office. As Hospitality & Retail Design Director of the firm’s Orlando Office, Gimeno will strengthen business opportunities and client relationships for the firm, as well as bring his expertise to deliver the next generation of projects.

Gimeno has nearly 20 years of professional design experience leading the planning, design and delivery of large, complex hospitality and retail projects both internationally and throughout the United States. His experience includes work within various markets encompassing hospitality, retail, healthcare, residential and commercial development.

“We’re thrilled to welcome Juan to our team,” said Agustin J. Barrera, BA Vice President & Director of Architecture – Florida, LATAM & Caribbean. “He is highly recognized for his design talent and leadership within the architecture industry.”

Gimeno joins BA from Cuhaci & Peterson Architects, where he directed marketing efforts to expand the hospitality, retail and multi-family departments. He holds a Master’s Degree in Architecture from the Universidad de Los Andes in Mérida, Venezuela.