WHO AND HOW? The above requires a systematic approach at all levels which requires rethinking roles and responsibilities going forward. For cruise Lines, the ability to extend the concept of a healthy vacation needs to expand in the roles and responsibilities that they take in both getting the passenger to the ship and the ones getting off as well. In the case of Ports, the idea of simply being landlords and just providing a berth is not enough. This needs to give way to a system where now they are providing the basis for health checks to be available and conducted. The ability to have cruise terminals or disembarkation points that check security and check for public health is now mandatory. The ability to provide quarantine areas or health clinics will be an important aspect to travel. Many of these additional services could be done on a cost-effective basis as these are health needs daily for crews and the Maritime industry. Having used a more robust health system at major ports makes a lot of sense. As we have seen from the current pandemic, the costs to communities and their residents when problems that can be prevented occur far exceeds the costs of providing the protection. IMPLEMENTATION Implementing this plan is not an easy task but not terribly difficult either. A few guiding steps: 1. The first step is changing the current negative dialogue to one that brings back confidence to consumers that cruise vacations are healthy for them as well as communities from a health perspective not just an economic one. 2. Thefinancialmodels need tobe tailored toaccount for the added the cost (and value) to be able to be analyzed and priced into the product. The cruise industry has proven to be very successful PORTS MUST CHANGE SHIPS MUST CHANGE HEALTH INDUSTRY MUST CHANGE THE PARTS ARE THERE, THE TECHNOLOGY IS THERE AND MORE TECHNOLOGY IS YET TO COME. economically and the concept of being able to scale up a cruise not just by pricing it low but rather pricing it to include a public health solution makes a lot of sense. 3. There also needs to be a change from waiting for other entities to have a solution to one of leadership. Everyone seems to be waiting for someone else to provide guidance or clarity of substance, not just rhetoric – the cruise industry, preferably a united one, needs to move on and provide leadership. This is a multinational industry and a system must be created and put in place. 4. There are functions for everyone to execute, but first a common blueprint must be found. 5. Change must take place: • Embarkation and disembarkation points must change to provide for health check points; • Ships must change to provide more cleanliness and more ability to prevent and control a virus on-board via improved and enhanced procedures and the use of technology currently available. • Ports must change to provide the communities they serve with confidence that they are doing their best in protecting themselves, their residents and their cruise guests. • Establish clear cut protocols onboard ships, in the ports, and in the health service disciplines supporting the health industry to be able to respond to cruise related incidents without creating a worldwide panic.